6 Ways To Repurpose Your Content And How To Do It

As a digital marketer or business owner, you likely already know the value of creating high-quality content. But what if you could take that great content and use it in multiple ways, increasing its reach and saving time in the process? That’s where content repurposing comes in.

Repurposing content involves taking existing content pieces and transforming them into different formats. For example blogs, videos, infographics, or social media posts.

Not only does this help you reach different audiences across various platforms, but it also maximizes the value of your original content.

The benefits of repurposing content include:

• Improved engagement: Different formats appeal to different learning styles and preferences. By utilizing different formats, you cater to a broader audience, improving engagement.
• SEO benefits: Rich content formats, like videos and infographics, can help boost your search engine ranking. Search engines prioritize content that keeps users engaged, and multimedia elements can lead to longer page dwell times.
• Cross-platform synergy: When you reuse content across platforms, you create an ecosystem where your audience can engage with your brand wherever they like: on your website, social media, or even offline. This also drives traffic to your other content or channels.

Now let’s get into ways to repurpose your content effectively and efficiently.

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6 Ways To Repurpose Content

1. Transform blogs into videos

Videos are one of the most engaging types of content online. By turning your blog posts into videos, you make your content more accessible to people who prefer visual learning or don’t have the time to read long-form articles.

How to do it:

• Prepare your script: Take your blog post and condense it into key points. Create a script that highlights the most important ideas and solutions.
• Create visuals: Pair your script with visuals such as slides, animations, or even screen recordings to illustrate your points.
• Include a call to action (CTA): At the end of the video, include a CTA. Whether it’s visiting your website, signing up for a newsletter, or watching another video.

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2. Repurpose blogs into infographics

Infographics are a great way to condense complex information into bite-sized, visually appealing pieces. By transforming your blog’s key points or data into an infographic, you create something shareable that’s likely to be passed around social media and beyond.

How to do it:

• Highlight key points: Choose one or two major takeaways from your blog post that can be visualized in a flowchart, timeline, or list.
• Create visuals: Use design tools like Canva or Adobe to create simple yet professional-looking infographics.
• Share your infographics: Post them on social media, in newsletters, or on your website.

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3. Repurpose blogs into social media posts

Social media is a powerhouse for reaching a broad audience, and turning your blog content into social media posts ensures that you get the most out of your content. You can break down your blog’s ideas into bite-sized nuggets or share key takeaways.

How to do it:

• Create quotes: Pick out memorable quotes or insights from your blog and turn them into shareable graphics.
• Create carousel posts: Break down your blog into a series of images for a carousel post that walks followers through the key takeaways.
• Create short-form videos: Create short, engaging videos summarizing your blog, like a 30-second reel or TikTok.

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4. Transform blogs into email newsletters

Newsletters are a great way to stay connected with your audience, and you can easily repurpose blog content into a digestible format for email. This allows you to share value-packed content with your subscribers without having to create something new from scratch.

How to do it:

• Summarize your content: Pull the most important points from your blog and create a quick, engaging summary in your newsletter.
• Include visuals: Pair the text with relevant images or infographics to make the email visually appealing.
• Add CTA(s): Encourage readers to visit your website or blog for more in-depth information or offer them a free resource.

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5. Combine multiple blogs into a in-depth guide or whitepaper

If you’ve written several blogs on the same topic or a series of related topics, why not combine them into a comprehensive resource like a whitepaper or in-depth guide? This is an excellent way to offer value to your audience while showcasing your expertise in a particular area.

How to do it:

• Identify themes: Look at your collection of blog posts and identify the theme or topic that ties them together. This will provide a solid foundation for your whitepaper or guide.
• Organize content: Structure the content logically. If your blogs cover different aspects of a topic, group them into sections that flow seamlessly. Consider an introduction, a few key sections, and a conclusion or call to action.
• Expand and update: While repurposing your blogs, take the opportunity to add more insights, update any outdated information, and fill in gaps where necessary to create a more comprehensive guide.
• Design the layout: Use design tools like Canva or Adobe InDesign to give your whitepaper a polished, professional look. Include engaging visuals like charts, graphs, and screenshots to enhance the content.

Make your guide downloadable:

• Once your guide is ready, convert it into a PDF format. This makes it easy for people to download and read on any device.
• Host the PDF on your website and offer it as a lead magnet or incentive for email signups.
• You could also include it in your email newsletters for added value.

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6. Enhance your original content with new formats

One of the great things about content repurposing is that it works both ways.

Not only can you take existing content like blogs and transform them into videos, infographics, and social posts, but you can also enhance the original content with the new formats you've created.

This creates a more dynamic and engaging experience for your audience while boosting the value of your original piece.

How to do it:

• Embed videos into blogs: After turning your blog into a video, you can add the video back into the original blog post. Videos can explain complex topics more effectively than text alone and can break up large chunks of text, making the blog more digestible.
• Add infographics into your blog post: Infographics can help improve retention because they make data more visual and accessible. They also help highlight your blog’s most important takeaways.
• Add social media snippets to blogs: Once you’ve turned your blog into engaging social media content (like carousel posts, quote graphics, or video clips), you can bring that content back into the blog. This could make your content more shareable and encourage readers to visit your social profiles.
• Offer a downloadable PDF to readers: Offering a downloadable PDF of your online content is an excellent way to give your audience something tangible they can take away and refer to later. By turning your content into a downloadable resource, you make it easy for your readers to access your insights offline or share them with others.

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It’s A Win-Win

The next time you create new content, think about how you can repurpose it into various formats to get even more out of it. 

If you're ready to elevate your content strategy and start repurposing content like a pro, we’re here to help. Book a free consultation with us today, and let’s discuss how we can optimize your content to achieve greater results.