What’s in a Brand Strategy?

Customers have more choice than ever, so brands need to stand out. The worst thing you can be in a tough market is forgettable. Set yourself apart from the crowd with comprehensive end-to-end brand strategy and design from the modern experts.

New Brand Development

Start from scratch with a modern, results-driven brand designed to resonate with your ideal target audience.

Brand Refresh

Who says out with the old? We’ll make what you’ve got even better, upgrading the brand your customers already love.

Brand Strategy

We plan for long-term success, with market research, brand positioning and by working closely with you every step of the way.

Logo Design

Impress customers and earn instant recognizability with a stunning new logo that draws attention from the crowd.

Brand Identity

Your brand is more than just colors, fonts and images. All your channels should tell a single, cohesive story - your story.

Brand Stationery Design

Get the complete package. We’ll customize your business cards, letterheads, flyers and more to your needs.

You're one step away from a stellar new brand.

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What Mission Success Looks Like

How We’ll Take Your Brand into Orbit

Discussion & Discovery

This is our meet-and-greet. We’ll jump on a discovery call together to connect and see if our services align to your business goals.

Knowing what you want to achieve with your brand design project makes this call more effective, but if you aren’t sure that’s OK too - we can help guide you. We’ll talk about your business, customers, goals and challenges, and help you to understand if a brand refresh is right for you.

Then we’ll send a custom proposal designed to suit your exact needs. Here we’ll make recommendations as to the services and scope that we think will help you achieve your brand goals, while working with you to ensure a realistic budget and timeline.

Strategy & Research

With goals, objectives and milestones agreed, it’s time to start our engines.

In this stage we’ll drill into your business sector and market, and seek to understand what makes your brand special. We’ll ask for more detail about your organizational KPIs, purpose, vision and USPs, and analyze your competitors to see what they’re doing differently. Your target audience is also a big part of this phase, which we’ll research, define and document.

With all of these components put together, we’ll have a clear plan to make your brand stand out in your exact market, resonating with your ideal customers.

Brand Concepts & Design

Now for the best part - where we turn your dreams into reality.

We start with visual exploration to spark ideas and hone in on the styles and concepts that you prefer. We’ll develop concept designs and refine the one that resonates with you the most. From there, we lock in your new logo, colors, fonts, style elements and anything else in your design package that will define your new brand.

Multiple options and rounds of feedback are included. This is your project, your business, and we’re here to get it perfect for you.

Optimizing for the Future

Your new brand has come to life! But our mission together doesn’t end there. When everything is signed off and delivered, we’re still here for any questions and to support your business always.

With a brand new look and feel, you might also start to think that other aspects of your marketing aren’t quite ‘right’. We have a variety of other services to supercharge your digital presence, and with all this market research and discovery work already done, it should be a breeze to move on to a new project.

Ready to launch your Branding Mission?

Contact the KARL team today for a free consultation.

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Talk to Us About a Graphic Design Boost

We don’t take on any mission unprepared. If at any part of your brand design process it looks like you need new assets, we’ve got the goods.

Stationery Design

Show off your brand right down to the pens in people’s pockets or the paper on their desks.

Presentations & Publications

We’ll help you implement style and strategy at every meeting, presentation or conference.

Signage, Posters & Brochures

Draw attention and show that you’re more than your competitors wherever your brand is seen around town.

Infographic Design

Education is a huge component of good content marketing, and your infographics will have pride of place on your channels.

Brand Pattern Design

Don’t leave white space when instead you could delight with an on-brand, eye-catching brand pattern.

Marketing Templates

We’ll set you all up for success. Branded templates help ensure design cohesion no matter who uses them.

Social Media

Engage your community and delight followers with engaging, on-brand content that delivers tangible business results.

Merch Design

Your VIP customers want to take home a piece of your brand, so let’s give it to them through high-quality merch design.

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How to Know if You Need New Branding

1
Your business isn’t growing.
2
Your website and logo feel ‘old’.
3
Everything you try to do is ‘off-brand’.
4
Customers don’t find your brand attractive.
5
You don’t stand out against competitors.
6
Your brand lacks a personality.
7
Your brand is a hodgepodge of ideas.
8
You’ve outgrown your old self.
9
You’ve had a change in management and new vision.
10
Your brand has taken a hit - it’s time for restoration.
What Our Clients Say…
From the initial consultation to the final delivery, I felt fully supported every step of the way. They grasped my vision perfectly and were incredibly accommodating, even with my hectic schedule. I highly recommend Karl Mission.
Amélie Creusy
Founder of Bodylines by Amélie
Alex was both proactive, always accessible, and easy to work with. He brought an enthusiastic drive to developing a very robust testing pipeline, with innovative and effective test designs.
Mike Williams
Digital Marketer
Each piece of work has been impressive and of consistent high quality. We are always surprised by how in-depth the data is and are impressed with their processes - always strategic, technical, innovative and polished.
Jérémy Gautret
Founder of JOOMY

A Spaceship Full of Tech

Brand Design & Strategy FAQ

Find answers to your most frequently asked branding, brand design and strategy questions.

What is the purpose of branding?
What is the difference between branding vs. marketing?
What is a brand strategy?
What makes a good brand identity?
Why is a consistent visual identity important?
What are brand guidelines, and why are they important?
How does branding improve customer loyalty?
How long does the branding process take with KARL Mission?

Taking on Another Mission?

Search Engine Optimization

Your brand is number one - search engines should say so too.

Start Ranking Higher
UX & UI Design

No great brand is complete without a website that delivers results.

Start Achieving KPIs
Social Media Marketing

Expand your social media presence beyond likes and follows to real business results.

Start Engaging
Get real results from a brand design agency you can trust.
Book a free, no-obligations consultation with our brand experts and let’s chat about your needs, dreams and business objectives.
Book Free Consultation