Patients decide a lot about your clinic before they ever call, from a Google search result, a service page, or an ad they scrolled past. These are the gaps we see most often.
Strong word-of-mouth doesn't always translate to ranking near the top when someone searches "dentist near me."
Dozens of treatments crammed into a menu that doesn't help a nervous, unfamiliar patient find the right page.
A logo and visual identity from years ago that doesn't reflect the premium, modern care you provide today.
Ad spend driving clicks to a generic homepage instead of a page built to turn that specific offer into a booking.
Mulgrave Dental Group, a leading dental clinic in Melbourne, brought us in for a rebrand and website redesign, then extended the work across local SEO, social, and paid campaigns. Here's the full arc.
A new logo, visual identity, and full site rebuild, including a mega menu built through card sorting, and a service page template with before/after carousels and an embedded booking form.
A full local SEO audit, Google Search Console cleanup, and Google Business Profile refresh, turning strong offline reputation into stronger local search rankings.
Every profile rebuilt to match the new identity, a content strategy shaped by a competitor benchmark, and two new channels launched from scratch: LinkedIn and TikTok.
A dedicated, mobile-responsive landing page for a new ad campaign, with the form above the fold, reviews for credibility, and a Looker Studio dashboard tracking it all in real time.
A closer look at some of the actual design changes behind those numbers, pulled straight from the Mulgrave Dental Group project.
The original logo didn't reflect the quality of care patients were actually receiving. The redesign moved to a more refined mark and typography system built to feel established and trustworthy at a glance.
With dozens of treatments to organize, the old navigation buried key services. A new mega menu grouped treatments into clear categories, with a second "solutions" menu for patients who don't yet know which treatment they need.
The All-On-4 page went from a plain information page to a full patient-decision tool: before-and-after treatment photos, embedded testimonial videos and Google reviews, and a booking form placed directly on the page.
The same core disciplines we apply across every client, shaped around how patients actually search for and choose a dental clinic.
Above-the-fold testing, form placement, and page structure changes aimed squarely at turning visits into booked consultations.
Google Business Profile optimization, technical fixes, and content built around the treatments and suburbs patients actually search for.
Logo, color palette, and brand guidelines that read as premium and trustworthy, plus stationery and signage for the clinic itself.
Sitemaps built around patient decision-making, service page templates with reviews and before/afters, and a booking form on every page.
Content strategy, filming coordination, and channel management, including launching new channels where your future patients already are.
Dedicated, mobile-first landing pages for a specific offer or treatment, paired with a live dashboard to track what's actually converting.
We review your current site, Google Business Profile, rankings, and competitors to find exactly where patients are dropping off before they book.
A tailored plan, whether that's a sitemap and wireframes for a rebrand, a keyword and content plan for SEO, or copy and layout for a campaign page.
Our team handles design, copywriting, and development, working in your CMS of choice: HubSpot, Webflow, WordPress, or otherwise.
Dashboards and reporting so you can see what's driving bookings, plus a roadmap for what to test or improve next.
Book a free consultation and we'll walk through what's holding your website, search rankings, or campaigns back, and what a plan for your clinic could look like.
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