Guest Lectures & Talks on CRO, UX & Marketing

KARL Mission regularly delivers guest lectures and workshops at universities and schools, sharing real-world insights into conversion rate optimization (CRO), user experience (UX), and digital marketing.

Transmission received!

Our team has dispatched a crew of interstellar explorers to address your inquiry.

Oops! Something went wrong while submitting the form.

Why Invite KARL Mission?

Students don’t just need technical knowledge, they need context, judgment, and real-world perspective.

With over 20 years of experience in CRO, UX, analytics, and digital optimization, KARL Mission brings an industry-led approach to education, grounded in ethics, responsibility, and practical application.

We draw on ethical principles, including deontology, to help students understand that digital optimization is not just about outcomes, but about intent, transparency, and respect for users.

Our guest lectures help students:

Understand how CRO and UX work in real organizations

Learn how data, user research, and experimentation inform decisions

See how ethical choices shape long-term trust and outcomes

Connect classroom learning to real career paths

Every session is tailored to the audience, whether they are studying marketing, UX, product, business, or digital strategy.

Lecture Topics & Formats

Ethical CRO: Using Optimization for Good

An exploration of ethical responsibility in CRO, drawing on concepts such as deontology, intent, duty to users, and how these contrast with manipulative or deceptive tactics.

Introduction to CRO & UX in the Real World

How companies actually identify problems, test solutions, and improve digital experiences beyond theory and tools.

From Data to Decisions: Quant, Qual & User Testing

A practical breakdown of analytics, qualitative insights, user testing, and how they work together.

Careers in CRO, UX & Digital Product Teams

What working in CRO and UX really looks like, the skills that matter most, and how to stand out.

Custom Lecture

Have a specific topic in mind? We design custom lectures and workshops based on your learning objectives, or student interests, covering any CRO, UX, analytics, or digital marketing topic requested.

Featured Lecture

Will You Use CRO for Good or for Bad?

CRO gives you influence over human behavior. The real question isn’t whether it works... it’s how you choose to use it.

This lecture challenges students to think critically about the ethical responsibilities that come with optimization, experimentation, and data-driven decision-making, introducing deontology as a lens for evaluating right and wrong beyond results alone.

Students explore:

The difference between ethical CRO and manipulative tactics

How deontological thinking applies to digital decision-making

Real examples of optimization used to support education, accessibility, and inclusion

How ethical choices impact long-term trust, brand value, and career growth

Why responsibility matters more as digital tools become more powerful

This session is based on a guest lecture delivered at the University of Auckland and expanded in our article:

Read the Blog Post

Past Guest Lectures & Workshops

Testimonials

I am delighted to have had Alexis Courselle, a true master and legend of conversion rate optimisation, as our guest speaker at our recent Digital Marketing class. Alexis shared his valuable insights on CRO with our students, including career strategies.

I would like to take this opportunity to express my sincere appreciation to Alex for his contributions and for making our class session a success. His knowledge and experience were evident throughout his presentation, and our students benefited greatly from his insights.

Thank you, Alex, for sharing your expertise with us. We are grateful for your valuable contributions and look forward to future collaborations.

Patrick Dodd

Professional Teaching Fellow, Digital Marketing

🌟 Immense thanks to Alexis Courselle from KARL Mission for his captivating guest lecture on Conversion Rate Optimisation at the University of Auckland. Alexis used a brilliant analogy that resonated well with our Digital Marketing students — likening CRO to the process of applying for 100 jobs, resulting in 7 interviews, leading to 3 callbacks, and finally securing 1 job offer. This example not only sparked lively discussions among the students about how to improve their own 'conversion rates' but also provided a perfect entry point into the world of CRO.

Your expertise and ability to connect abstract concepts to real-world scenarios are invaluable. We are all grateful for the knowledge and enthusiasm you brought to our classroom. Looking forward to more enriching sessions! 🚀