Designing SEO-Optimized New Feature Pages for Loop11 Platform

About the Project:

Loop11, a user testing platform, sought to optimize its online presence and showcase the full spectrum of features offered by their platform.

With a continuous stream of new features being introduced, there emerged an opportunity to highlight each one individually by creating dedicated landing pages.

Live site: loop11.com/features

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Missions:

• Improve SEO of Website: Enhance Loop11's visibility in search engine results by strategically targeting relevant keywords.
• Highlight Features: Develop a series of dedicated pages to showcase each feature comprehensively, addressing the gaps in feature representation on the website.

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Process:

1. SEO Brief: Conducted a thorough analysis to identify keywords for Loop11. The SEO brief guided the copywriter in crafting content that aligned with the identified keywords.

2. Page Template Design: We worked with Loop11 to design a page template that resonated with their brand and satisfied their vision. This template served as the foundation for individual feature pages.

3. Content Creation: Populated each feature page with content tailored to fit the agreed-upon template. The content not only highlighted the features but also included benefits, in-depth information, and client testimonials.

4. Icon & Illustration Creation: Developed a set of icons and illustrations to visually represent each feature, aiding in quick and intuitive navigation.

5. Mega Menu Implementation: Introduced a new mega menu that prominently showcased each feature page, providing users with easy access to detailed information.

6. Main Features Page: Created a centralized features page linking to individual feature pages, offering users a comprehensive overview of Loop11's capabilities.

Solution:

Content Enrichment: Transformed the website from a single, brief features page to a detailed landing page for each feature. These pages now encompass benefits, comprehensive information, and client testimonials, significantly enhancing user engagement.

SEO Optimization: Strategically targeted keywords were seamlessly integrated into the content, enhancing Loop11's visibility in search engine rankings.

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Conclusion

The result is a website that not only captures the attention of search engines but also provides a more informative and engaging experience for users exploring Loop11's features. The organized structure, coupled with visually appealing icons and accessible navigation, ensures that visitors can easily comprehend and appreciate the value of each feature offered by Loop11.

In addition, we also designed Loop11's email onboarding journey, ensuring a seamless user experience from the first touchpoint. You can explore the details of this project here.

Live site: loop11.com/features

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