Bodylines by Amélie logo.
The Physio Co.

Refreshed Website and Branded Social Media Templates for Local Physio

Copywriting
Web Design
Web Development
Social Media Templates
Industry:
Health & Wellness
Photo of Amélie Creusy.

About the Project:

The Physio Co., a trusted local physiotherapy business, sought to revamp its online presence with a fresh, modern look. The project aimed to deliver a cohesive web and social media design that reflects their professionalism, care, and expertise, while also improving client engagement.

Missions:

Web Design & Development:

Social Media Design:

Screenshots showing the original homepage design vs the new homepage design. The new homepage design has more text and images that clearly explain the various services offered.
Original homepage vs new homepage.

Part 1: Website Design

Process:

1. Consultation and Strategy: Collaborated with The Physio Co. to understand their brand identity, service offerings, and target audience.

2. Copywriting: Developed concise, compelling, and SEO-friendly copy for the homepage and service pages to effectively communicate their expertise and drive conversions.

3. Color Palette Refresh: Refined the existing color palette to reflect a modern, approachable, and professional tone while maintaining brand recognition.

4. Wireframing: Created wireframes for the homepage and service pages, focusing on user-friendly navigation and clear calls to action.

Various wireframes of the homepage.

5. Design Phase: Incorporated the updated colors, typography, and imagery into a polished design, emphasizing accessibility and professionalism.

6. Development: Built the fully responsive website, ensuring seamless navigation, fast loading times, and compatibility across devices.

Screenshots of the new service page designs.

Solution:

The final website features:

Part 2: Social Media Design

Process:

1. Brand Discovery: Analyzed existing branding to ensure consistency across all social media assets.

2. Template Creation: Designed customizable reel and post templates tailored for tips, testimonials and announcements.

3. Rebranding Content: Updated a first batch of The Physio Co.'s social media posts using the newly developed templates, ensuring the refreshed look was immediately visible across platforms.

4. Final Delivery: Provided ready-to-use templates ready for use on platforms like Instagram, Facebook and TikTok.

Solution:

The social media templates empower The Physio Co. to:

Screenshot of The Physio Co.'s Instagram feed with the new social media templates.

Conclusion

By delivering a refreshed homepage and service pages with professional copywriting, updated color palette, and rebranded social media content and templates, The Physio Co. now stands out as a professional and approachable physiotherapy provider. The cohesive design strategy enhances their digital presence, helping to attract and retain clients while staying true to their brand identity.

In addition to web and social media design, we also developed a comprehensive SEO strategy to further boost The Physio Co.'s online visibility. Explore our detailed SEO case study for The Physio Co. here.

View live site: www.thephysioco.co.nz

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Alex Courselle, CRO Director at KARL Mission.

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