About the Project:

We are KARL, a CRO company embarking on a mission to launch in the United States. Our vision is to empower clients and foster their growth through genuine CRO strategies.

Mission:

Our mission was to introduce KARL to the U.S. market with a fresh, vibrant identity. The challenge? To create a brand that effortlessly communicated the scientific and technical acumen of CRO while reflecting the vivacious and dynamic culture that defines us.

The website required a homepage that not only presented KARL's services but also conveyed the unique experience offered by the KARL team.

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Part 1: Logo & Branding Design

Process:

1. Brand Strategy Development:

It all began with a deep dive into the heart of KARL, understanding our core values and mission. We crafted a brand strategy that beautifully encapsulated our unwavering commitment to scientific rigor, technical brilliance, and the vibrancy of our company culture. This strategy served as our North Star, guiding every subsequent design decision.

2. Visual Identity and Messaging:

KARL's new brand identity was meticulously shaped to strike a harmonious balance. We wanted to embody the serious, scientific facet of CRO alongside the engaging and lively culture that defines us. The result? A logo, color palette, and typography that perfectly reflected this dual identity.

Solution:

The outcome was a brand that encapsulated KARL's essence. We positioned KARL as a CRO company that harmoniously merged scientific and technical prowess with a fun, engaging company culture. This rebranding wasn't just about a fresh coat of paint; it was about signaling our arrival in the U.S. CRO market. We now stand as a trusted partner committed to delivering genuine insights and executing with excellence.

But we didn't stop there. The next step in our journey was to craft a new website for KARL.

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Part 2: Website Design & Development

Key Feature - TikTok Landing Page:

One notable page design within this project was the creation of a special landing page tailored for the substantial traffic influx from TikTok. This landing page catered to a younger demographic and those who had viewed KARL's TikTok content but may not be well-versed in CRO. Designed with a more fun and engaging approach, it aimed to bridge the gap between TikTok's audience and KARL's services.

Visit our TikTok landing page: karlmission.com/tiktok

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Solution:

The result was a website that perfectly represented KARL's identity. KARL was now positioned as a CRO company that seamlessly merged scientific and technical expertise with a fun and engaging company culture. The website's homepage effectively communicated KARL's services while reflecting the dynamic and approachable nature of the KARL team. This rebranding and website launch not only enabled KARL to make a memorable entry into the U.S. CRO market but also positioned them as a trusted partner committed to delivering genuine insights and excellent execution.

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