Topic, depth, and pacing are scoped around your team's tools, testing maturity, and goals before day one.
One focused 90-minute workshop or a multi-week program. We scope the mission to fit what you've got to spend.
Train from anywhere online, or in person if your team is near Los Angeles or elsewhere in California.
What CRO actually is, why it beats guessing, and how to build a test-and-learn culture your team will keep using after the session ends.
Finding real opportunities in analytics, session recordings, and heatmaps instead of testing on gut feel or HiPPO opinions.
Turning raw insights into structured, prioritized test ideas using frameworks like ICE and PIE.
Building valid A/B and multivariate tests, avoiding common statistical traps, and knowing when a result is actually real.
Hands-on practice setting up and QA-ing tests in the tools your team already uses, or ones we recommend for your setup.
Communicating wins, losses, and learnings to stakeholders, and keeping a testing backlog moving after training ends.
This is a sample flight plan, not a locked syllabus. During scoping, we swap modules in and out, adjust depth for beginners vs. experienced testers, and build examples straight from your own site and data wherever possible.
Building a testing culture from the ground up and want the whole team speaking the same CRO language.
Standardizing on a repeatable experimentation framework across product and marketing.
Wanting to run their own onsite testing program instead of relying on outside consultants for every test.
Who need the rest of the marketing org fluent in hypotheses, significance, and test design.
From technical fundamentals to content strategy, build in-house SEO capability that sticks.
Design thinking, usability heuristics, and hands-on critique for teams shipping their own interfaces.
GA4, GTM, Google Ads, or any platform your team needs to actually get comfortable using.
Tell us the gap on your team and we'll design a curriculum around it. No fixed menu required.
