Topic, depth, and pacing are scoped around your team's tools, testing maturity, and goals before day one.
One focused 90-minute workshop or a multi-week program. We scope the mission to fit what you've got to spend.
Train from anywhere online, or in person if your team is near Los Angeles or elsewhere in California.
How search engines crawl, index, and rank content, and how organic search fits into your broader marketing mix.
Crawlability, indexation, site speed, mobile-friendliness, and structured data, the technical foundation good rankings depend on.
Finding the right keywords and mapping them to the intent behind each search, not just chasing search volume.
Title tags, headers, internal linking, and content structure that works for both search engines and the people reading it.
Building E-E-A-T, earning quality backlinks, and the basics of digital PR without resorting to spammy tactics.
Reading Search Console and GA4 data, tracking rankings, and building an ongoing SEO roadmap the team can keep moving.
This is a sample flight plan, not a locked syllabus. During scoping, we swap modules in and out, adjust depth for beginners vs. experienced marketers, and build examples straight from your own site and data wherever possible.
Building organic search capability from the ground up and want the whole team speaking the same SEO language.
Wanting to optimize product and category pages without relying on an agency for every change.
Writing and structuring content that ranks well without sacrificing quality for keywords.
Who need to understand the technical SEO implications of site, CMS, and migration changes.
Train your team to read data, form hypotheses, and run experiments that actually lift conversions.
Design thinking, usability heuristics, and hands-on critique for teams shipping their own interfaces.
GA4, GTM, Google Ads, or any platform your team needs to actually get comfortable using.
Tell us the gap on your team and we'll design a curriculum around it. No fixed menu required.
