Launching a New Brand Identity & Website for Bodylines by Amélie

About the Project

Amélie, a dedicated Mat Pilates instructor and massage therapist based in Auckland, New Zealand, embarked on a journey to create a cohesive brand identity that encapsulates luxury, warmth, energy, and a touch of femininity. The first phase of this project involved crafting a logo that embodied Amélie's passion for wellness and attracted clientele seeking a rejuvenating experience. This was followed by establishing comprehensive brand guidelines to ensure consistency across various platforms and materials.

Building on the success of the branding project, the focus then shifted to developing a new website for Bodylines by Amélie. The goal was to create a user-friendly and visually appealing online presence that effectively communicates Amélie's services and allows seamless online bookings. The website serves as a comprehensive platform for clients to explore her offerings and book appointments, further enhancing the brand's reach and engagement.

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Mission

Logo & Branding Design:

• Develop a logo that captures the essence of Amélie's brand, aligning with her vision and values.
• Establish brand guidelines to maintain consistency across various platforms and materials.

Website Design UX/UI:

• Create a user-friendly and visually appealing website that effectively communicates Bodylines by Amélie's services.
• Facilitate seamless online bookings to enhance client convenience and engagement.

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Part 1: Logo & Branding Design

Process:

1. Initial Consultation: Engaged in an in-depth discussion with Amélie to understand her preferences, aspirations, and brand identity goals.

2. Moodboard Creation: Presented several moodboard options to capture the desired aesthetic and ambiance, guiding the visual direction of the brand.

3. Sketching Phase: Generated rough sketches to explore various design directions, incorporating elements that resonated with Amélie's vision.

4. Concept Development: Grouped the rough sketches into cohesive concepts, refining them to align with Amélie's feedback and preferences.

5. Typography and Color Selection: Collaborated with Amélie to select an appropriate typeface that complemented the chosen concept. Also, curated a harmonious color palette that evoked the desired emotions and ambiance.

6. Brand Guidelines: Compiled a set of brand guidelines outlining logo variations, color specifications, typography guidelines, and examples of imagery to maintain brand consistency.

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Solution:

The culmination of the project resulted in a sophisticated and versatile brand identity solution:

• Sleek Logo Design: Developed a sleek and elegant logo that captured the essence of Bodylines by Amélie. The logo was designed to seamlessly integrate across various digital and print platforms, ensuring brand cohesion.

• Brand Identity: Created a new brand identity with clear guidelines on logo usage, color schemes, typography choices, and imagery preferences. These guidelines serve as a roadmap for maintaining brand consistency and integrity across all touchpoints.

The final deliverables empower Amélie to establish a cohesive and impactful brand presence, both online and offline.

Continuing from the logo and branding project, the design elements were integrated into the development of a new website for Bodylines by Amélie.

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Part 2: Website Design UX/UI

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Process:

1. Initial Consultation: Conducted a thorough consultation to identify the necessary pages, content requirements, and functionalities crucial for the website.

2. Wireframing: Created wireframes for each page to outline the layout and content placement, exploring various design possibilities and user flow.

3. Design Phase: Applied branding elements such as colors, typography styles, and imagery to the finalized wireframes. Designed icons and crafted a mockup using Figma to visualize the website's appearance and functionality.

4. Feedback Loop: Solicited feedback from Amélie and stakeholders, iteratively refining the design based on their input to ensure alignment with the desired outcome.

5. Development: Implemented the finalized design into a fully functional website using the Wix platform, ensuring seamless navigation and optimal user experience.

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Solution:

The project culminated in the successful launch of a new website for Bodylines by Amélie. The website effectively communicates Amélie's services, ethos, and expertise to potential clients.

View live site: bodylinesbyamelie.com